In a spectacular pre-Christmas event, more than 2,000 Santas will take over London’s financial district early next month, with rare cancer charity Sarcoma UK announced as the official partner for Santa in the City 2024.
On December 4 and 5, a sea of red suits and white beards will take over the city’s financial district, creating a dazzling spectacle for onlookers. Starting at St Paul’s Cathedral, the Santas will embark on a 4.5 km journey, weaving their way past landmarks like the River Thames, Millennium Bridge and Tower Bridge.
‘This event is going to be like nothing London has ever seen before,’ said Rebecca Milburn, the event organiser. ‘Imagine thousands of Santas running through the streets – it’s going to be a truly magical sight that will bring Christmas cheer to the whole city.’
But the Santa takeover is more than just a jolly romp. This year, the event has partnered with Sarcoma UK, a charity dedicated to funding research into this rare form of cancer and supporting those affected by it. Louisa Morgan, Events Manager for Sarcoma UK, expressed her enthusiasm for the collaboration.
‘With 15 people being diagnosed with sarcoma every day in the UK, we urgently need to raise awareness of this devastating cancer. Seeing thousands of Santas running through London’s streets will help bring this hidden cancer into the spotlight. Every Santa who runs for us represents hope for the 5,300 people diagnosed with sarcoma each year and their families who are desperate for more research and better treatments.’
Sarcoma, which forms in the bones and soft tissues, accounts for under 1% of all cancer diagnoses. Despite its impact, it remains relatively unknown, making events like Santa in the City crucial for sparking conversations and driving change.
‘We want to use the power of Christmas spirit and the allure of thousands of Santas to shine a spotlight on this important cause,’ Rebecca added. ‘With every step they take, those Santas running for Sarcoma UK will support life-saving research and crucial care for sarcoma patients.’
The event is open to runners and walkers alike, with a registration fee of £28.95 that includes a Santa suit and finisher’s medal. The National Brain Appeal has also joined as the official accessibility partner, ensuring the event is inclusive and welcoming to all.
As the countdown to the big day begins, the organisers are urging the public to get involved, either by signing up to don a Santa suit or by coming out to cheer on the runners. Spectators are encouraged to share their experiences on social media using the hashtag #santainthecity.
‘This is going to be a truly incredible event that will bring so much joy and awareness to the city,’ Rebecca said. ‘We can’t wait to see London turn red and white as thousands of Santas take over the streets. So get ready, London – the most wonderful time of the year is about to get even more magical.’
