Image of Jake Quickenden
Thursday, February 25, 2021

Jake Quickenden, X-Factor finalist and winner of ITV’s Dancing on Ice, is Sarcoma UK's first celebrity ambassador.

We are delighted to welcome Jake to Sarcoma UK as our first celebrity ambassador.

Jake’s brother, Oliver, died of osteosarcoma at 19, just four years after they lost their dad, Paul, to non-familial bone cancer. Osteosarcoma is a type of bone sarcoma. Fifteen people are diagnosed with sarcoma every day in the UK, but not enough people know about it.

‘It’s an honour to become an ambassador for Sarcoma UK,' says Jake, 'especially at a time like this, helping to raise awareness of sarcoma is so important. I just want to help make a positive difference to the sarcoma community and keep everyone’s spirits up, especially after the year we’ve all had.’

Jake Quickenden's head shave challenge

‘We are really grateful to Jake for sharing the story of his dad and brother’s cancers,’ says Richard Davidson, Chief Executive of Sarcoma UK. ‘Sarcoma is a devastating disease and Jake's experience is all too familiar.

We are in awe of Jake’s commitment to the sarcoma community and we’d like to thank him and everyone who has sponsored him for their fantastic support of the charity. The funds raised will help us to get closer to the day when everyone affected by sarcoma cancer has the treatment, care and support they need.’

Jake has an enormous reach on his social media channels and, by sharing his family's experience of sarcoma, he is helping to raise awareness of sarcoma with people who may otherwise never even hear the word. 


Jake took to Instagram to shave his hair and dye his new buzz cut bright blonde, raising over £3,700 in just days for Sarcoma UK. In December, Jake's Christmas record raised a further £1,000 and reached the top ten in the UK download charts. 

‘It’s only hair, it’ll grow back’ says Jake ‘the most important thing is I’ve raised a really good amount of money for Sarcoma UK so that they can keep supporting everyone affected by sarcoma.’

Follow Jake on Instagram, Facebook and Twitter - if you can keep up!