Friday, January 17, 2014

Sarcoma UK launches Strategy 2014 – 2020


Transforming the landscape for sarcoma

Sarcoma UK’s new Strategy 2014 – 2020 Transforming the landscape for sarcoma sets out the charity’s goals and strategic priorities to 2020, providing a clear framework for achieving our aims and monitoring our progress. Click here to view our strategy online

Sarcoma UK is the only cancer charity in the UK focusing on all types of sarcoma. Our mission is to increase knowledge and awareness of sarcoma through ground-breaking programmes that inspire involvement and transform the landscape for everyone affected by sarcoma.

We will:

  1. Initiate change to raise sarcoma awareness and improve standards of treatment and care
  2. Seek answers through research
  3. Provide support & information for the sarcoma community


Lindsey Bennister, Sarcoma UK’s chief executive who led the development of the new Strategy said:

“This strategy builds on the strong foundations put in place by the patients, relatives and carers who founded Sarcoma UK and created the strong values that underpin our work. We want to motivate the sarcoma community to work collaboratively with us to achieve these goals.”

Sarcoma UK is also delighted to announce that we have five new trustees to help us deliver our strategy, and bringing skills and expertise in business, PR, law, and sarcoma clinical nursing to the charity.

New trustees:

Professor Rob Grimer is Professor of Orthopaedic Oncology at the Royal Orthopaedic Hospital, Birmingham (a centre of excellence for soft tissue and bone sarcomas).

Ian Hughes is the Group Commercial Director at the Karro Food Group, and has personal experience of sarcoma.

Sharon Reid is Executive Creative Director,at Edelman PR, the world’s largest PR company.

Helen Stradling is Advanced Nurse Practitioner – Sarcoma at Nuffield Orthopaedic Hospital in Oxford (a centre of excellence for soft tissue and bone sarcomas); and Chair, The National Sarcoma Forum.

Dr Jeff White is Consultant Medical Oncologist at the Beaton West of Scotland Cancer Centre; and National Lead Clinician - Scottish Sarcoma Network.

Sam Whittam is a barrister specialising in family law, and has personal experience of sarcoma.



‘Transforming the landscape for sarcoma’ was developed with input from sarcoma patients, carers and healthcare professionals. A survey – Shaping the Future - was distributed widely amongst these groups in order to collect views about Sarcoma UK’s work and priorities for the future.  Further work was carried out with Edelman PR to identify areas where Sarcoma UK could maximise its impact and improve awareness of sarcoma and the charity.

Full press release click here